As an Interior Design Company, Nigel Howard Creative, specialises in Interior Design for the Hospitality Industry. We are passionate about hospitality and recognise that design is one of it’s main components. When working on a project it is imperative to understand just why the interior design process is such an important component. Such reflection ensures that we deliver the most effective results for each project we work on.
When you work in the hospitality industry, everything needs to be impeccable, from the staff to the treatment of the customers to the actual service provided and the accommodation or food, it all has to be beyond reproach. That includes the atmosphere – created, in part, by the interior design. Whether you’re running a hotel or a restaurant, interior design is more important than you think, because it serves as the visual backdrop for your customers’ dining experience or exquisite accommodation.
Take for example the lobby of a hotel, it is the first visual experience your customer will have of your hotel, once they walk through the doors. The design of the lobby has the power to define the customer’s first impression of your hotel and influence their guest experience from the outset. Design can make or break the business, and it’s just as important as the services provided.
The design of an establishment indicates a lot about the goings-on and serves as a type of signalling for the kind of customer the place aims to attract. The design has to match the vibe or niche. For example, Classic, traditional-style architecture paired with classy, unobtrusive furniture sends a clear message about the type of restaurant or hotel: they take pride in tradition and classical luxury.
What is essential to remember here is that the design contributes immensely to creating a cohesive image and experience for the patron, so it all has to match and go together seamlessly. It’s almost like creating a microcosm.
A lot of the time, the way a place looks is the first thing – and perhaps the only thing – you know about it, and based on that first impression, a potential patron may create an opinion. This can work for you or against you. It’s why it is so important that architecture and interior design are both attractive: you want a potential customer to be intrigued and they must like what they see. If a customer enters a hotel and is put off by it’s appearance, it doesn’t matter how good the service is – they will turn on their heels and leave. Interior design and appearance is what grabs the attention of the customer and persuades them to stay, in order to actually experience the accommodation or the food the establishment offers.
As you can see, interior design is actually an extremely important aspect of the hospitality industry. It’s not just the service you are providing or the way you treat your customers that’s crucial, but also the environment and atmosphere you create with the help of the design of your spaces. This is why at Nigel Howard Creative, our passion is to creatively expand space, maximise productivity and deliver a finished product that offers immediate impact, setting your business apart from your competitors.
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